The work speaks. Numbers follow.

Challenge

A young local services brand had almost zero organic visibility — flat clicks and impressions through January 2024, and no presence on the queries their customers were actually typing.

Result

Traffic broke out in late March 2024 and held. Over 12 months the site pulled 146K clicks at a 20.4% average CTR and settled at an average Google position of 3.4 — a step-change from effectively no visibility.

Challenge

A high-volume publisher was leaving traffic on the table: strong impressions but inconsistent CTR and volatile positions on evergreen story clusters.

Result

March 2024 alone delivered 417K clicks and 19.4M impressions with a 2.1% average CTR at position 7.8 — a healthy floor for a publisher operating at that impression scale.

Challenge

A niche B2B SaaS had a small but qualified addressable search market and was competing with much larger incumbents for bottom-of-funnel comparison and integration queries.

Result

Steady, compounding growth over 12 months: 5.07K clicks at a 5.9% CTR — a strong click-through for a technical audience — with average position at 20 as we pushed newer pages into the index.

Challenge

A D2C brand had strong impressions on category-level queries but was ranking outside the top 10, so impressions were not converting into clicks.

Result

Over 90 days: 12.3K clicks against 1.08M impressions at an average position of 12.3 — the launching pad for a top-10 push in the following quarter.

Challenge

A niche site was ranking but under-monetizing its impressions — titles and snippets weren't matching searcher intent, dragging CTR down.

Result

30 days later: 10.8K clicks from 47.7K impressions — a 22.7% average CTR at position 5.4. Clicks nearly matched impressions growth, which is the CTR-story you want to see.

Challenge

A newer D2C brand had volatile daily clicks and impressions with no clear upward trend after their initial content push.

Result

In the same 90-day window, impressions inflected upward in the second half — 7.79K clicks and 233K impressions at 3.3% CTR — with the trend line pointing at a top-10 average position next quarter.

Challenge

A brand-new education portal launched with no organic footprint and needed to prove Google could crawl, index and start ranking the site before scaling content investment.

Result

Impressions climbed from near-zero to 16.5K in 90 days with a rising trend line and 92 clicks landing at an average position of 18. This is the early-signal phase — the ramp we look for before pushing content velocity.